Blue Vanilla is a London based women’s wear fashion brand, delivering fast fashion at a high quality and affordable prices. Our mission is “Never get bored of new” so you can find numerous styles along with new arrivals everyday online! Our promise to you is at least 20 new styles every day. Our UK based design team aims to deliver the most – on trend pieces on a global scale since we ship in 150 countries around the world. Bluevanilla.com is designed to offer the best possible shopping experience, helping customers create their own style; not just buy fashion. If you just want to create a look for less, welcome to Blue Vanilla online!